Doaa Tahoon

From multinational giants to fast-paced startups, my career has been a journey of shaping talent strategies, driving transformation, and building cultures that thrive. It all started at P&G, where I spent a decade mastering the many dimensions of HR. From talent acquisition to employer branding, I learned how to attract, grow, and retain top talent in a competitive landscape. Curious about the power of storytelling in shaping workplace culture, I transitioned into internal communications at Schneider and Vodafone Shared Services. These high-energy environments gave me a front-row seat to how culture, communication, and strategy intersect to drive business success. In 2019, I took a leap into the startup world with The Hair Addict, an e-commerce-driven brand, where I embraced the exhilarating challenge of building and transforming organizations from the ground up. This experience sharpened my agility and reinforced my belief that culture isn't just a buzzword-it's the heartbeat of any successful company. Now, as Head of HR at Cilantro, I'm leading a culture transformation that puts employee experience at the center. Why? Because great coffee starts with great people. We're not just navigating a digital transformation-we're redefining what it means to work in the coffee industry. By fostering an agile, inclusive, and forward-thinking workplace, we're empowering our teams to innovate, grow, and shape the future of Cilantro. I'm passionate about creating workplaces where people thrive, businesses flourish, and culture isn't just something you talk about-it's something you experience every day. With a unique blend of corporate expertise and startup agility, I'm committed to making Cilantro a people-first, innovation-driven brand that stands the test of time.