Verónica Soares Franco

Verónica Soares Franco

Executive Committee Member & CHRO | Pestana Hotel Group

Verónica Soares Franco is an Executive Committee Member and Chief Human Resources Officer at Pestana Hotel Group, a multinational private company that operates more than 100 hotels across 16 countries, along with other businesses. Verónica oversees HR, Strategy (including Business Intelligence and Client Reputation Data) & Innovation, and Marketing & Communications on a global scale.

With more than 25 years of experience across diverse industries—including hospitality, transportation, strategy consulting, and consumer goods—Verónica has held leadership roles in both large corporations (namely Procter&Gamble and Boston Consulting Group) and family-owned businesses with a significant international footprint.

Verónica holds a Management degree from NOVA School of Business & Economics in Lisbon, an MBA from Columbia Business School and a Corporate Governance certificate from Harvard Business School. For over a decade, she has also been teaching university and executive programs in leadership, change management, and strategy.

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